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It is expected that the brand manager will create new ideas to promote and change the public perception of the firm bearing in mind the restriction on advertisement for law firms. There should be evident changes that would attract top clients and positive attention to the firm through quality and image. The brand manager is expected to secure nominations and awards (legal and non-legal) for the firm. As such, the brand manager will be required to understand and manage the mandate of the firm and work with the available resources to meet the vision.